Benefits of Internet marketing or online marketing
Posted by Winning Web Design on January 25, 2010 | No Comments
Study showed that the advertising spent for online local business search reached $3 billion in 2008 (resouce: Kelsey) and the projection for 2010 is $13 billion (resource: Forbes). More and more businesses realized the unbeatable benefits of Internet marketing as below:
- Cost effective. For the same results, Internet marketing costs much less than traditional medias, such as newspapers, trade shows, tv commercials or yellow books.
- Wide coverage. Internet marketing is not limited by the geographic. You may be able to do business with anyone in the world.
- Instant effect. In a few seconds, people for any corner of the global can be connected through the Internet any time.
- Always open for business. E-stores can take orders even the Bricks and Mortars are closed at night.
Internet marketing vs. traditional marketing
| Market Reach | Available Methods | Effectiveness | |
| Local sales rep | Driving distance | Printing medias, face-to-face | Limited by work hours |
| Personal referral | 50 prospects | Verbal | Various |
| Store front | 100 prospects per day | Face-to-face | Limited by store hours |
| Trade show | 500-2000 prospects per day | Face-to-face | A few days |
| Internet marketing | A successful web site could attract tens of thousands online shoppers every month. | Web site, video, real time online chatting, email newsletter, social medias (facebook, twitters, linkedin, etc), online coupon, interactive text messaging. | 365 days a year, 24 hours a day |
Tags: small business promotion
Filed Under: Online Marketing