Study showed that the advertising spent for online local business search reached $3 billion in 2008 (resouce: Kelsey) and the projection for 2010 is $13 billion (resource: Forbes). More and more businesses realized the unbeatable benefits of Internet marketing as below:
- Cost effective. For the same results, Internet marketing costs much less than traditional medias, such as newspapers, trade shows, tv commercials or yellow books.
- Wide coverage. Internet marketing is not limited by the geographic. You may be able to do business with anyone in the world.
- Instant effect. In a few seconds, people for any corner of the global can be connected through the Internet any time.
- Always open for business. E-stores can take orders even the Bricks and Mortars are closed at night.
Internet marketing vs. traditional marketing
|Market Reach||Available Methods||Effectiveness|
|Local sales rep||Driving distance||Printing medias, face-to-face||Limited by work hours|
|Personal referral||50 prospects||Verbal||Various|
|Store front||100 prospects per day||Face-to-face||Limited by store hours|
|Trade show||500-2000 prospects per day||Face-to-face||A few days|
|Internet marketing||A successful web site could attract tens of thousands online shoppers every month.||Web site, video, real time online chatting, email newsletter, social medias (facebook, twitters, linkedin, etc), online coupon, interactive text messaging.||365 days a year, 24 hours a day|