The Elements of Engaging E-mail Marketing Campaigns

Posted by Winning Web Design on June 5, 2010 | 2 Comments

More and more Internet marketers  are undoubtedly seeing the value of web solution’s e-mail marketing tools, but they may not know how to maximize the potential of these unique features. A successful web design firm can help you get started. We will be discussing some e-mail marketing tips in this article.

First, we have to emphasize that e-mail marketing is a proactive method of promotion, as Michael Thompson explains on DMNews: “With e-mail marketing, you can shift from a reactive posture to a proactive stance that lets you engage and control interactions with customers.” That significant distinction is a defining characteristic that sets e-mail apart from other advertising avenues.

Next, knowing your e-mail marketing goals is the critical to the success. You need to sit down and determine exactly what you hope to accomplish with your e-mail marketing messages. What action will they urge e-mail recipients to take? Thompson offers the following three guiding questions to help establish these “business rules”:

“What data do you need to execute that communication?”
“When and how often do you want to engage?”
“What constitutes over-contacting the customer?”

After you, the small business website owner, answer all these questions, you’ll be one step closer to implementing an outstanding, effective e-mail marketing campaign. At this point, it’s just a matter of understanding how to accurately target your customer base. This is where Boston web design’s solution of site statistics section really comes in handy. Web analytics is the collection, measurement, reporting and analysis of web based data in order to understand and optimize website usage. Business owners can quickly consult this section to determine how to create relevant, targeted messages for your contacts. Google also provides free site statistics tool called “Analytics” that you can add to your business website.

Shoppers are finally spending again, and they’re using the Web to do it. According to MasterCard’s SpendingPulse report, e-commerce in April grew 15.6% over April of 2009. This marks the 9th month in a row that e-commerce has seen double-digit growth.

As the report indicates, “eCommerce growth continues to outpace brick and mortar sales.” This is highly convincing evidence for you if you are still hesitating about Internet marketing. The economy is looking bright – but they’ve got to be online to make the most of it.

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