According to AOL’s 2010 Hispanic Cyberstudy, that booming demographic relies heavily on the Internet for Web purchases – from product/service research to the actual transaction. Here’s a breakdown of the study’s findings during the purchase process:
* Nearly 90% of Hispanic respondents said they “start the learning process” about a purchase by checking the Web
* 76% said they check the Internet to “get advice on what to buy”
* Approximately 88% said they use the Web to find out where to buy a product or service
* 90% use the Web to compare prices.
Overall, the study found that “Hispanics are more enthusiastic about the benefits of the Internet than the General Market (non-Hispanics).” In fact, 72% said they have more confidence in online product ratings than they have in their friends’ opinions.
Contact Winning Interacitve – Boston Web Design & SEO today to discuss about improving your current website’s effectiveness or creating a new website that sells.