Small Business Web Design, Internet Marketing, Search Engine Optimization (SEO), Local Small Business Promotion Blog Boston Web Designers MA

The Power Of Customer Reviews

Posted by Winning Web Design on July 18, 2010 | 1 Comment

“Requesting Customer Reviews via E-mail” – This is one of Silverpop’s 7 New Email Marketing Tactics You Have to Use in 2010.

Consumers place tremendous importance on the opinions and feedback of their fellow shoppers. The experts at Silverpop suggest that businesses can build a database of user-generated reviews by e-mailing a request for a product review “one or two weeks after a purchase.” For optimal results, local small business and clients can add incentives like sneak peeks at new products in the e-mail message!

“Not only will you encourage these customers to generate even more content (for your small business website), you’ll also be creating an army of brand advocates to help spread your message far and wide,” according to Silverpop.

Winning Interactive – Boston Web Design & SEO solution allows easy implementation of targeted e-mail marketing, so small- and medium-sized businesses can send personalized messages asking for customer reviews about specific products. It’s a great way for them to fully capitalize on the features included in our small business website solution.