If you wish to use the internet to make money, you’ll need a site. If you want that site to help you bring in funds, it must be very well written. Unless you’re good at copywriting already it’s a good idea to engage the services of someone qualified to write the text on your website. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, not all copywriters are created equal. Some of them are very talented. Some dream of having talent but are merely trying to make a few bucks because they’ve heard that online copywriting is simple. Read on to find out how to tell the difference.
Does the copywriter have his or her own site? Any copywriter who wants to create web copy needs to have a website that features their bio, a resume, a couple of samples and anything else they want to share. If they don’t have a site of their own, how can they assist you with your own website? Examine the copy on the copywriter’s web site. If there are a number of grammar errors and typos, this is not good.
Do you respond well while you go over the web copy on the copywriter’s website? This involves more than just noting grammar and syntax errors. Does the text move you to have any type of emotional reaction? Does it cause you to warm up to him or her? Does it make you want to follow up and find out more about the copywriter? Does the web site copy make you feel like you need to hire the writer instantly? Does the website copy make you feel like you must leave? Does it make you angry? These are all crucial reactions and you need to listen to them.
Perform a little more research on the copywriter. Seek reviews for the writer on independent sites and forums. It’s extremely likely that the only reviews you are going to see on the writer’s website are going to be glowing. Perform a search for the copywriter’s name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials demand your extra attention. It is a good idea to ask the compywriter to give you references too. You have to actually get in touch with each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time reading samples furnished by the writer. You should ask the writer to send you a few more samples that aren’t already provided on the website. This is especially crucial if the copywriter says he or she is an expert in a particular field. If the writing is vague and reads like a regurgitated Wikipedia article, you should move on.
You have lots of options available to you when you’re trying to determine whether or not to pay for a copywriter. You ought to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.