The trend of social networking has reached the majority of us over recent years and there is no doubt that Facebook has emerged as the giant of the industry. From its beginning in 2004, the number of users now stands at over 600 million and there is certainly no doubt that this will rapidly increase to the 1 billion mark before too long. The opportunity for any organization to have a presence where there is certainly this type of activity is now being utilised by those that understand the capability this can give them. In this article we will explore the reasons this has now become so important for businesses.
If you question many people about Facebook, they still consider it a site to catch up with friends and discuss what they have been up to in their daily lives. This is one of the reasons as to why it has caught the attention of business mainly because when people chat they also make suggestions and referrals. If your own business is talked about in the right way, this is enhanced by the simple fact that the number of hours users spend on Facebook is escalating and a good reputation can propagate virally.
We are used to seeing a company’s website url in any advertising material but you will now additionally see their Facebook details. This is not to be confused with personal profiles on Facebook as these are business pages which are being given real prominence. Facebook pages will typically gain momentum through individuals effectively passing the details onto others and this will be advantageous to the business. The like button on a business page allows individuals to become fans of the page and in doing this this can then be seen by the friends of that particular person. This is the reason social techniques are now integral in marketing and advertising online especially the way Facebook works.
It is apparent to see that a well designed page can provide you with lots of choices. The page could encourage a person to like it for gaining access to information that is then sent to an persons email account. In this manner, the like count for a page is growing as well as the size of your email list. If done properly, this can be a very fast way of creating an online business.
Shelling out for traffic is also an alternative with Facebook as opposed to the free techniques generated through online business pages. Facebook ads have been shown to compare nicely with ads on Google with regards to expenditure and the results attained and are now being more broadly used. The importance of looking at the effectiveness of any type of paid traffic is the exact same when using Facebook.
If you are involved with any sort of internet business, Facebook can provide the tools to take you to a higher level if used in the correct way.