Our forefathers have known the convincing power of well told stories for thousands of years. You can use them in just about any kind of situation and with any audience demographic. Therefore they have the largest appeal of any kind of communication. There are many reasons why stories are so very effective. Advertising is but one place in which they are extremely effective. The human intellect deeply resonates with stories. You shop for things as a result of your emotions, then convince yourself with logical facts.
When creating sales copy, many obstacles arise, as you may have discovered. People these days are extremely cynical, and for good reasons. That is generally known as resistance and it exists for numerous reasons. But consider the magic of a story woven into an article, as an example. Should your story is well-crafted, you might draw the reader into it which happens to be half the battle. The story triggers the reader’s emotions, permitting them to set aside their questions and suspicions. Readers make a more potent connection with a story than with any logical argument.
You can weave facts into a dramatic account to persuade the reader very subtly. When you do a comparison of this method with a bullet list of positive aspects, the advantages become very clear. Readers don’t like to be sold, as every single marketer knows. That idea instantly sends off alarms, bells and whistles in the thoughts of the reader. The thing is, when the reader is engrossed in precisely what is going on in the story, there is much less chance your facts will likely be viewed the same way. For this reason, using stories is a very powerful marketing tool.
Look at an average Internet marketing web site, for example. Benefits and features of the product are just about all they discuss. You may include feature and benefits within the plot of a story to make them far more interesting. The best method to develop a story is to determine the intention of the sales copy. A story will probably be suggested by ones own imagination very easily. Your story should be well planned, but written in a casual style.
Make a point of doing this along with your next writing assignment. Think of it all as an experiment that you won’t publish. This will give you the opportunity to try new things with no pressure. Be prepared for an enjoyable surprise when you write with this particular attitude. This approach using stories is used by the best writers, copywriters and ad writers around the world.